The value of copywriting
When it comes to copywriting, I help you put what you do and why you do it into words that resonate with your ideal clients. Words are powerful; clear communication makes a big impact.
Copywriting helps you to:
- Communicate the value you bring.
- Connect with your audience and build trust.
- Convert your audience into clients.
I can work with you to help communicate what makes you special. I’ll draw on tried and tested techniques learned from my training with the Chartered Institute of Marketing.
At a deeper level, you may find that the experience of working with a copywriter helps you feel more confident in articulating what you do which can impact positively on other areas of your business.
I specialise in copywriting for web content.
What to expect from copywriting
Copywriting is a collaborative process. The first step involves working with you to gain a deep understanding of your brand. This is incredibly important as the copy should support you with your overall business strategy and reflect your brand personality.
I start copywriting projects with a call to go through this together in detail. We’ll talk through your current business goals, your clients, what they’re looking for, how you help, and more. If you’re still in the early stages of working this out then you may want to wait before investing in copywriting to avoid having to redo it as your business evolves.
The next step is to weave this information into clear copy. I’ll draw on tried and tested techniques to structure this in a way that connects with your audience.
Copywriting is right for you if…
- You have a clear understanding of what makes you special and want help putting this into words.
- You want help with how to order the information on your website.
- You want help with how to frame what you do in a way that connects with your audience.
- You’d like someone else to take care of spelling and grammar for you.