The Signature Copywriting Service

Essentially, the purpose of copywriting is to invite action, whether that’s clicking a link or making a purchase. It draws on persuasive techniques and strategies and is closely linked to sales. Examples are website copy, emails, and banner ads.

Content writing aims to inform, educate and inspire, sowing the seeds for a long-term marketing strategy. Examples are blogs, social media, and podcasts. While these may include a call to action at the end, taking action is usually secondary.

That’s totally understandable - it can feel like a big step.

I’ve honed my Calm Copywriting approach to give you peace of mind. That’s because I know how stressful outsourcing can be - especially if you’ve built your business from scratch and poured your heart and soul into it.

Here’s what to expect:

• Expert guidance throughout the process, from defining your goals right through to walking you through your finished copy on Loom.

• Thoughtful brand messaging that builds empathy with your audience and invites deeper relationships.

• Compelling copy that reflects your value and guides your audience through the decision-making process so they feel ready and excited to purchase.

Hiring a copywriter is an investment in your business. After working with me, clients have gone on to appear in dream publications, increase their sales, and raise their prices. I love it when I see clients repurposing my copy for their marketing - it can continue to add value in so many ways.

Imagine what might be possible for you.

Each project is truly bespoke. You’ll get a custom proposal and quote based on the discussion about your needs on the discovery call.

Typically, projects range from £1000 - £5000 ($1280 - $6380) depending on the scope.

Copywriting is a business investment that helps you sell with confidence and attract more clients and customers. Just think - how many sales would you need to make copywriting pay for itself?

When you work with me, you’ll benefit from the peace of mind that comes with my Calm Copywriting approach. You’ll get an expert guide who’ll take you from surfacing your story right through to walking you through your finished copy on Loom. Your copy will draw on tried and true techniques to invite empathy, build credibility and reflect value, helping you move towards your business goals.

While I’ll write your copy with your goals in mind, I cannot offer a guarantee as factors outside of my control affect the results. Once the copy is signed off, it’s yours to keep so you can continue to get value from it even after the initial launch. I love seeing my clients repurpose their copy for other marketing activities - you can use your favourite phrases again and again.

The Calm Copywriting Approach™ has been designed with busy business owners in mind. It’s all about creating a simple, calm experience.

We have one call to go through strategy together so we can talk through ideas. After that, I’ll take care of your copy, including developing creative concepts, writing, and editing until it sparkles.

To save you time, you’ll get a talk-through video of your copy on Loom so you can watch it at a time that suits you. You’ll need to factor in time to review your copy and suggest any edits. Typically, this is pretty minimal. I’ll give you guidance to make the most of your time.

I’ve honed my approach to help you grow your business, without the stress.

Here’s what to expect:

• We’ll have a discovery call to understand your business goals and how I can help. You’ll get a tailored proposal after the call.

• Once you confirm, you’ll get an invoice for 50% of the full payment and the remainder will be due on the date of your creative review.

• We’ll have a strategy call to delve into your purpose, your audience, what makes you unique, and your offers to anchor your copy. You’ll get a creative brief, so we’re on the same page.

• You can sit back and relax while I take care of the research and immersion phase. I’ll do a deep dive into your website, social media and testimonials to really understand your brand. Where relevant, I’ll research SEO keywords to enhance discoverability.

• You’re free to get back to the things that light you up while I write your copy. I’ll craft a compelling story and edit your copy until it sparkles.

• You’ll get a video talk-through on Loom to guide you through your copy at a time that suits you. You can suggest one round of edits for any final polishes or tweaks.

It’s essential that we’re the right fit for each other. You’re in the right place if you love offering powerful transformations but struggle to communicate your value in words. You’re my dream client if you are a…

• Health and wellbeing business

• Course creator

• Coach

• Creative service provider

• Nature or outdoors-inspired brand

I’ve created my Calm Copywriting Approach™ for people seeking more calm in their business.

You can explore my portfolio and my blog to get a feel for my approach.

That’s incredible news - I can’t wait to find out more about your story and craft copy that works hard for you.

The next step is to get in touch to book a discovery call. We’ll talk through your goals and challenges and how I can help.

After, you’ll get a tailored proposal and a reserved spot on my waiting list. My waiting list is typically 4-8 weeks but I’ll confirm the exact date in your proposal.

Get in touch to book a discovery call