My Ethos

My ethos shapes my approach to writing. Here are four things which are important to me and make me unique as a writer.


I am considered in my approach and take my time to pick the right word. I research with care to create meaningful, high-quality content.


Working together sparks ideas with a hint of magic. I focus on understanding your purpose and what makes your business unique. I tailor my word choices and tone to craft bespoke content with your business in mind.


I like to make an impression, whether it’s with my choice of words or with my statement red lip. Less is more – being concise has impact.


I enjoy discovering new things and I find my inspiration through embracing the great outdoors. I have an eye for anything quirky — bringing out what makes you different can help you to stand out from other businesses.