Grow your business, without the stress
Wellbeing copywriter for small businesses
I want to build a world where business owners can take time off without the guilt because their copy works hard for them.
As an article writer, I learned how to craft compelling content. I use this storytelling instinct to surface what makes you unique so you can connect emotionally with ideal clients and inspire action.
With a background in healthcare, I love discovering ways to weave my passion for wellbeing into my business.
From lost at sea to calm and clarity
The cove is a place of calm and clarity.
Crystallising your story transforms how you feel about your business. That confidence ripples out, giving you the clarity to make aligned decisions and grow your business, your way.
Because when you thrive, your business thrives.
Invite deeper connections with clients
I love helping clients to delve deep and surface what makes their offer unique.
Offering a promise of change invites deep connections with your audience.
When you communicate that, you attract clients who love you, recommend you, and repeat buy.
What clients say
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![Client testimonial: “I wanted to say a big thank you for your incredible work. Loved how well you weaved in my approach, and really thought about the audience and also my overall business goals. They feel thoughtful, valuable and human."]()
“Loved how well Louise weaved in my approach, and really thought about the audience and also my overall business goals. The copy feels thoughtful, valuable and human and reminded me how we can never replace this type of deep craft with Chat GTP!”
Charlotte, Founder of Creative Wilderness
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![Testimonial: “The website is really brilliant. I'm delighted with the tone. It’s absolutely right and I'm delighted with the content as well.” Julia, Founder of On The Up]()
“The website is really brilliant. I'm delighted with the tone. It’s absolutely right and I'm delighted with the content as well.”
Julia, Founder of On the Up Consulting
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![Testimonial: “It was a real pleasure working with Louise and seeing my practice through fresh eyes. Her copywriting skills are excellent and she was extremely professional and supportive throughout the whole process.” Lindsey, Recovery Nutrition]()
“It was a real pleasure working with Louise and seeing my practice through fresh eyes. Her copywriting skills are excellent and she was extremely professional and supportive throughout the whole process.”
Lindsey, Founder of Recovery Nutrition
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![Testimonial: "Louise is approachable, gives a safe place to ask ‘daft questions,’ and brings clarity to confusion. It is one, if not the, best investment we made this year,” Mary, Stockport Advocacy]()
"Louise is approachable, gives a safe place to ask ‘daft questions,’ and brings clarity to confusion. It is one, if not the, best investment we made this year.”
Mary, CEO of Stockport Advocacy
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“Louise made the process both enjoyable and developmental. Not only did Louise listen to me and fully understand what I wanted, but she guided me in a way that brought out my best side. It was life-changing for me in some ways. Louise encouraged me to find my authentic voice."
Pauline, Author of Crossing the Bridge and Director of Systems Practitioner
Trusted by…
Here are a few of my copywriting clients…
The Calm Copywriting Approach™
Connecting
I focus on building relationships rather than manipulative sales techniques.
Listening
I start with deep immersion in your business and goals - every project is bespoke.
Depth
I delve into brand positioning, strategy and SEO to help you stand out, effortlessly.
Guiding
I take you through the process step-by-step - no feeling like you’ve been ghosted.
Finessing
I draw on my editing experience and attention to detail to give your copy that final sparkle.
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![Coach and Founder of On The Up Julia Wolfendale]()
“The service was excellent. The highlight was being listened to and understood, being asked great questions that prompted my thinking, and receiving a comprehensive marketing plan.”
Julia, Founder of On the Up Consulting
My writing has been published in…
Discover the story behind the cove
The cove is inspired by the magical stretch of coastline near Silverdale, in Lancashire, UK. I hope to share a little of its calm and clarity with you.
Find out more about the cove and how it shapes my business in my blog post.
Delve into the behind-the-scenes of my writing life
Find my unfiltered personal essays about my life as a writer over on my Substack.
Five of my favourites
Walks through the wild woodlands in Silverdale, near Lancaster.
Marking the seasons with soulful yoga practices (I’m obsessed with the winter solstice.)
French films. I dream of having a wisteria-clad stone house in Brittany (with powder-blue shutters).
Novels with richly imagined settings. Think Where the Crawdads Sing, Folk, and The Bear and the Nightingale.
Morning rituals. I love writing by candlelight while nursing a stove-top espresso.
Ready to rewrite your business story and discover calm, confidence and clarity?
Get in touch to find out how our Calm Copywriting Approach™ can help you.