What are the benefits of copywriting for a small business?
How hiring a copywriter can help your business grow
One of the things I love about running my business is the freedom to choose how I spend my time, energy and money. Making wise choices can help you create the space for calm and fulfilment. If you want to grow, you may consider investing in expert help to get back to the things that light you up. Hiring a copywriter is a brilliant way to improve your bottom line and feel good in the process. Here, I’ll explore the benefits of copywriting for small businesses.
In this post
What is copywriting?
Why is copywriting important for small businesses?
What are the benefits of copywriting?
Summary
FAQs
What is copywriting?
Copywriting is more than just writing well. Essentially, it’s a set of strategies to guide your audience on a journey so they’re excited to take action, whether that’s clicking a link or buying from you.
Making a decision is emotional. Copywriting leads you through that process, starting with acknowledging the audience's feelings and building up to a call to action. It anticipates, addresses and evokes emotions to build empathy and credibility. Ultimately, it helps transform passive browsers into loyal clients.
Why is copywriting important for small businesses?
It’s a common misconception that copywriting is only for big companies. Yet I believe the opposite is true - copywriting is even more valuable for small businesses.
Brilliant copy communicates what makes you unique through the messaging and the distinctive brand voice. That helps you stand out and cut through the noise. Plus, it encourages you to reconnect with what’s special about your business so you feel more grounded.
What are the benefits of copywriting?
Words are powerful. While hiring a copywriter is an investment, it has the potential to impact your bottom line and transform how you feel. Let’s explore 7 ways it can add value to you and your business.
1) Attract new clients without the stress
When you’re growing your business, you need to consistently find new clients. Perhaps like me, you find selling all the time exhausting. Worse, you risk falling into a scarcity mindset, and that desperate energy can put people off.
Instead, showcasing what you do on a brilliant website can help you attract clients. Your website copy should communicate what makes you unique and resonate with your audience. Plus, thoughtful, SEO-informed copy can enhance discoverability and attract new clients without the stress. Great copy makes your website work for you, giving you a solid foundation for your other marketing efforts.
2) Build lasting relationships
Relationships are at the heart of business. Compelling copywriting is all about connection and empathy. It starts with acknowledging the audience’s goals and challenges.
When I work with a client, I deeply immerse myself in their audience’s point of view to craft copy that resonates. Getting specific can help your audience feel seen and heard and build trust.
3) Reflect your value
As a small business owner, pricing can be a challenge. Often people struggle with reflecting their value and end up undercharging and selling themselves short.
Copywriting brings out the powerful transformation you offer. People don’t buy products or services - they buy transformations. I help clients paint a picture of how purchasing will change people's lives.
If you know deep down you need to raise your prices, copywriting can communicate the true value of what you do. Clients have told me they increased their rates after working with me.
4) Grow your bottom line
Ultimately, copywriting is about encouraging people to take action. Copywriting blends empathy and strategy to guide people through the decision-making process.
Drawing on tried and true techniques, I help transform people from passive browsers to excited purchasers. This is what conversion copywriting means. As a small business owner, presenting your offer in the best light at every touchpoint is essential so you don't miss opportunities to land clients and increase sales.
5) Communicate your brand
Your copy is an essential element of communicating your overall brand. Consider what you say (your brand messaging) and how you say it (your brand voice). These two elements need to sing in harmony. Otherwise, it causes dissonance and distrust. For example, my brand is about helping business owners feel calmer. If I used lots of shouty sentences with exclamations it could confuse and alienate my target audience.
As a copywriter, I deeply consider your brand messaging and voice before spilling words onto the page. Creating a compelling and distinctive brand allows you to stand out and reduces the chance of your audience comparing you to the competition.
6) Gain confidence and clarity
When I work with clients, I start with immersing myself in their business and delving deep into what makes them unique. Focusing on what only you can offer is empowering and helps you feel more grounded. When you're guided by your internal wisdom, it doesn’t matter what others are doing.
Clients often tell me that the copywriting process has helped them experience more confidence and clarity. That ripples out into the rest of the business, whether that’s introducing themselves at a networking event or pitching to potential clients.
Plus, investing in your business is a big step. It shows you’re taking it seriously and that you and your business are worthy.
7) Free up time and energy
As a business owner, it’s easy to take on everything. But it’s so important to make conscious choices about what you do and don’t do. Your time and energy are your most precious resources. If you’re not careful, your business seeps into your personal time, leaving you no space for your life and interests outside of work.
While it’s tempting to DIY everything, asking for expert help to take care of activities that don’t play to your strengths can be a relief. I outsourced my self-assessment to an accountant early on and have never looked back. Hiring a copywriter can free up your time and energy for the things you love.
Summary
In essence, copywriting invites people to take action by guiding them through the decision-making process.
Compelling copy showcases what makes you unique and helps you stand out as a small business.
Conveying your key messages and writing in a distinct brand voice is an art. Pay attention to both how and what you communicate to build trust with your brand.
Copywriting offers many benefits, including deepening client relationships and growing your profits. It can also transform how you feel in the business, giving you greater confidence, calm and clarity.
FAQs
What’s the difference between copywriting and content writing?
Essentially, the purpose of copywriting is to invite action, whether that’s clicking a link or making a purchase. It draws on persuasive techniques and strategies and is closely linked to sales. Examples are website copy, emails, and banner ads.
Content writing aims to inform, educate, and inspire, sowing the seeds for a long-term marketing strategy. Examples are blogs, social media, and podcasts. While these may include a call to action at the end, taking action is usually secondary.
Why hire a copywriter when you can use Chat GPT for free?
It may be a cliché, but it’s true - you get what you pay for. While it may be tempting, relying on Chat GPT ultimately does you and your business a disservice. It may string words together in sentences, but if you dig deeper, there’s little substance.
The copy it churns out is generic and lacks soul and human personality. And that is crucial if you want to communicate what makes you unique.
While you can ask Chat GPT to write in a particular brand voice, it hasn’t mastered those nuances. You can spot Chat GPT generated copy a mile off with that very OTT American style.
I believe crafting fewer thoughtful, high-quality pieces that present your business in the best light is better than producing lots of generic content.
Want expert help to elevate your copy?
We craft compelling copy that helps you surface your story and grow your business. Whether you want to better reflect your value or attract new clients, we can support you to fulfil your business goals.
Visit our copywriting signature service page to find out more about how we can help you.
