Website copywriting for a nutrition coaching business

Client

Recovery Nutrition offers nutrition support and coaching for people looking to break free of addictive cycles. 

Project

Website copywriting services, including the Home page, About page, Contact page, 4x Sales page for services, and 1x Sales page for a retreat.

Audience

The audience was people experiencing issues with addictive cycles. This could include problems with gut health, fatigue, burnout, mood problems, and overuse of alcohol, nicotine and sugar.

Goals and challenges

The client wanted to produce copy that reflected their audience’s goals and challenges so they felt listened to and heard. This would help build empathy so clients felt ready to get in touch. A sense of shame was a common barrier to engagement. Building trust was essential to give potential clients hope for the future.

How I helped

I started the project with immersion in the client’s business to delve deep and understand their unique offer. This included a review of testimonials to understand the target audience’s language. I developed the concept of getting back to feeling your best to acknowledge people’s starting points while giving potential clients hope of a deep transformation.

I outlined the copy to guide readers on a journey so they felt ready to get in touch. I wrote the copy within that framework, empathising with the audience’s dreams and challenges and highlighting the benefits of the offers. I also researched keywords to enhance discoverability and weaved them into the copy.

Outcome

The client was thrilled with the copy and repurposed it to promote their upcoming retreat through emails and social media. 

Find out more

Visit the live website.