Website copywriting for a coach
Bringing the brand voice to life
Client
On The Up Consulting offers strengths-based coaching to help people be their best selves.
Project
Website copywriting services, including the home page, about page, 4x sales pages, and contact page.
Audience
There were two audience segments:
Individuals looking for personal or leadership development
Public or voluntary sector managers
Goals and challenges
The client noticed a disconnect between their original website copy and the conversational and positive brand voice. They wanted to focus on the audience rather than the organisation.
How I helped
I crafted the copy to directly address the audience’s goals and challenges so it would resonate and they would feel compelled to get in touch.
The headings are playful and focus on the benefits, allowing visitors to quickly grasp the unique offer.
I weaved in alliteration and short sentences to convey the fun, uplifting brand personality.
Find out more
Visit the live website.
Copy from the Home page on the live website
Client testimonial
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![Testimonial: “It's really brilliant. I'm delighted with the tone. It’s absolutely right and I'm delighted with the content as well.”]()
“It's really brilliant. I'm delighted with the tone. It’s absolutely right and I'm delighted with the content as well.”
Julia, Founder of On the Up Consulting
Want help with your website?
I delve deep to truly understand your brand and craft compelling copy that lets your personality shine through. That helps you connect with ideal clients and grow your business.
Get in touch to find out more about my website copywriting services.