Press release writing for a branding agency
Reaching an aligned audience
Client
Creative Wilderness is an ethical and sustainable branding design agency helping businesses grow sustainably.
Project
Press release writing services to gain coverage in publications.
Audience
The press release was aimed at busy commissioning editors of business and lifestyle publications. Ultimately, the target audience was ethical and sustainable businesses.
Goals and challenges
The client wanted to appear in aligned publications to build their audience and nurture relationships authentically. The aim was to attract new one-to-one branding clients, including founders looking to invest in their businesses, start-ups and more established companies.
How I helped
We had a strategy session to share ideas for potential topics and publications that would appeal to the target audience. I crafted a set of pitches tailored to each magazine or website, conveying the topic's value and the client's expertise.
I focused the pitches on the client’s ethical approach to business and the underpinning theme of connection with nature to attract clients with similar values. I included pitches to online publications to help with search ranking.
To increase the chances of editors getting in touch, I provided the client with practical guidelines, including contact details and tips.
Outcome
Within 24 hours of pitching, the client received a response from Startups magazine asking for a guest post.
Find out more
Read the post here.
Visit the Creative Wilderness website.
Excerpt from article for Startups magazine
Excerpt from successful pitch to Startups magazine
Client story
“Louise provided an amazing pitch writing service! It's been on my 'to-do list' for years to reach out and gain more coverage as I know how powerful it is to reach new audiences and build trust. However, I didn't know where to start!
Louise really dug deep with me to uncover the compelling stories and made sure this matches my ideal customers and what I want to achieve. I now have a set of bespoke pitches, and I have already heard back from two publications, which is down to Louise's attention to detail and experience in finding the best-fit opportunities.”
Charlotte, Founder of Creative Wilderness
Looking to land press coverage?
I draw on my experience writing articles to help you craft the perfect press release to get the attention of busy editors. Appearing in the press can build trust and credibility and allow you to reach a wider audience of aligned clients.
Get in touch to find out how I can help you with press release writing services.