Email copywriting for an author

Delivering a seasonal marketing campaign

Client

The client was an author looking to promote their self-help book Five Ways To Focus.

Project

Email copywriting services, including 2 x promotional emails in the run-up to Christmas.

Audience

There were 2 segments:

Purchasers of the book who might consider buying it for a friend.
Leads who hadn’t bought the book yet.

Goals and challenges

The client wanted to promote their book in the run-up to Christmas to encourage leads to buy a copy. They had limited time for marketing and wanted to make the most of their existing leads.

How I helped

I crafted two emails to create tailored messaging for each segment so the emails felt personalised and built rapport. I empathised with the goals and challenges of each audience group during the festive season to make the content relevant and timely. The alliteration infuses the playful, fun brand voice. I focused on the deep benefits of buying a copy of the book, such as becoming a thoughtful friend. The call to action reinforces what the reader will get out of it.

Find out more

Visit the On The Up Books website.

Email to people who had already purchased the book

Client testimonial

“I've just opened the attachment you sent me. It's fabulous. You've pitched the wording perfectly. Thank you - I always appreciate what you do for me.”

Julia, Founder of On the Up Consulting