Sales page and print ad for a hypnotherapy training course

Client

InsideOut Wellness Academy offers wellness courses for ambitious professionals.

This was a collaborative project with the ethical and sustainable branding design agency Creative Wilderness.

Project

Sales page and print ad for a hypnotherapy training course.

Audience

There were two segments:

• Career changers looking to start a career in hypnotherapy

• Wellness practitioners looking to enhance their practice

Goals and challenges

The client wanted a sales page and a print ad for their upcoming hypnotherapy training course to attract right-fit clients and encourage them to enrol for the next intake. They decided to place a print ad in Therapy Today to target existing wellness practitioners.

They were keen to stand out as the provider for ambitious professionals looking to build a hypnotherapy business.

The client was under pressure to complete the sales page before the next intake, so they needed the copy quickly.

How I helped

I collaborated with the branding design agency Creative Wilderness to make sure the sales page and print ad reflected the brand strategy. For the sales page, I focused on the deep benefits of developing a rewarding career to appeal to ambitious professionals. I highlighted the USP of a business module, emphasising the benefits of helping students create the foundations for a thriving business.

The order of the sales page guides visitors through the decision-making process with the most important information first. I included FAQS at the end to address potential hesitations. 

With the print ad, I started with a question to catch reader’s attention. The testimonial adds social proof and builds credibility.

Find out more

Visit the sales page.